第24届上海国际电影节落下帷幕,中国移动咪咕奥运助威曲点燃奥运前奏

时间:2021-06-21 23:10:08阅读:3431
2021年6月11日至20日,在迎接建党百年之际,第24届上海国际电影节成功举办。本届上影节,我国国产电影大放异彩,电影《1921》作为开幕影片亮相金爵盛典,影片《东北虎》斩获金爵奖最佳影片。作为第2

2021年6月11日至20日,在迎接建党百年之际,第24届上海国际电影节成功举办。本届上影节,我国国产电影大放异彩,电影《1921》作为开幕影片亮相金爵盛典,影片《东北虎》斩获金爵奖最佳影片。

作为第24届上海国际电影节官方合作伙伴、指定5G全场景技术平台,短视频单元官方战略合作伙伴,电影AI修复合作伙伴,中国移动咪咕上影节期间成功举办了4K修复版电影《女篮5号》首映活动,并在与上影节联合发起的在“短视频单元特别活动”重磅发布5G东京奥运会全新玩法,正式开启“逐梦计划”。

5G时代的来临,为电影行业带来了许多挑战与机遇。5G+4K/8K超高清、AI、VR、AR、XR等新形态、新模式的出现,在进一步丰富受众观影体验的同时,也对电影产业如何适应新技术、新场景提出了新要求。今年,咪咕借尖端科技之力,对新中国第一部体育题材彩色故事片《女篮5号》进行修复,并在上影节惊喜首映,反响热烈。此次咪咕为旧影片增添新光彩,实现科技与老电影的梦幻联动,不仅是传承体育精神的心灵洗礼,更是国力提升的生动展示。

此外,在“短视频单元特别活动”中,咪咕重磅发布了一系列5G东京奥运会新玩法。作为中央广播电视总台2020东京奥运会赛事转播顶级合作伙伴,咪咕将以咪咕视频及中国移动魔百和大小屏结合的方式,对东京奥运会的33个大项、339个金牌时刻进行无延迟、实时全量直播。与此同时,依托中国移动5G优势,咪咕还将以超高清技术为赛事加持,HDR Vivid、云包厢、云打call等黑科技也将悉数登场。

更让人惊喜的是,中国移动咪咕携手CAA中国联合制作东京奥运助威曲《准备好》也正式与观众见面。此次咪咕重磅打造奥运助威曲,汇集世界顶级钢琴大师郎朗、00后唱作歌手钱正昊、音乐人弹壳Danko、流行音乐唱作人宋宇宁、国风少女陈依妙等强大阵容,用音乐带领现场观众走近奥运赛场,感受运动健儿们的热血拼搏。同步开启的“逐梦计划”将面向全社会优秀创作者征集精品体育短视频,挖掘创意新作,记录奥运精神。为让大众切身感受到奥运即将到来的热情,咪咕还将依托5G技术,围绕《准备好》推出实时合拍、趣味贴纸等互动助力方式,解锁更多花式玩法。

第24届上海国际电影节已在星光闪耀中落下了帷幕,但电影行业的发展脚步却不会暂停。在与上影节携手共进的这几年中,中国移动咪咕依托科技优势,助力我国电影行业,并为大众呈现了一场又一场影视盛会。未来,中国移动咪咕将继续肩负新媒体国家队的使命,在文化、体育等多个领域为观众带来更多的惊喜,在即将到来的七月,依托5G优势,助燃东京奥运会。

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