最强阵容!《猪猪侠》大电影携手七大电视台发布战略合作

时间:2021-01-11 18:58:08阅读:2568
猪猪侠IP自问世以来已有14年之久,成为国内屈指可数的合家欢IP代表,此次由咏声动漫蓄力两年潜心打造的第五部大电影《猪猪侠·不可思议的世界》(以下简称《猪猪侠》大电影)将世界观、画面、角
  • 猪猪侠
  • 热血 冒险

猪猪侠IP自问世以来已有14年之久,成为国内屈指可数的合家欢IP代表,此次由咏声动漫蓄力两年潜心打造的第五部大电影《猪猪侠·不可思议的世界》(以下简称《猪猪侠》大电影)将世界观、画面、角色形象等全面升级,一经定档就受到各界关注。今日《猪猪侠》大电影宣布与7家少儿电视台达成战略合作,合作内容包括宣传片轮播、主持人见面会、多地校园活动等,强强联手进行全方位精准式营销。

火力全开!7家少儿电视台联手推荐猪猪侠

《猪猪侠》大电影此次联手多家上星动漫频道、省级卫视对电影进行全方位宣传,包括优漫卡通、卡酷少儿、金鹰卡通、嘉佳卡通卫视、哈哈炫动、重庆少儿、广东少儿频道等。其中,BTV卡酷少儿卫视作为国家广电总局首批动画专业频道,覆盖全国近7.9亿观众;江苏优漫卡通卫视则是全国五大上星动画卫视之一,连续四年被国家广电总局评为“全国优秀少儿频道”一等奖。

此次合作区别以往的单一播放广告片模式,采取线上线下一体化的深度合作,除了播放《猪猪侠》大电影预告及电影花絮,还设置了主持人线下互动活动,以及在节目中植入抽奖环节等多种形式。其中仅仅是物料投放轮次就多达7000次,总播放量高达140000秒。相信如此高密度的播放频次,可以将帅气的猪猪侠全方位推荐给观众朋友,能让更多人走进电影院享受与猪猪侠相处的美好时光。

在快乐中成长 《猪猪侠》寓教于乐成暑期档观影首选

好的动画电影一定是在观看后能让孩子有所收获,《猪猪侠》大电影就拥有这样的魅力,它将成长的道理融入丰富奇趣的剧情中,孩子在欢乐的观影氛围中能有所领悟。电影讲述了从小就喜爱猪猪侠的少女吉祥,由于学业的压力与父母产生矛盾,正当她伤心难过之时,吉祥房间中的一幅猪猪侠梦幻世界图,令她意外穿越到梦幻世界,遇见了超能力已经消失的童年英雄猪猪侠,两人一起经历了一场啼笑皆非的冒险之旅。从胆怯到勇敢,从迷茫到坚定,从孤军奋战到结伴前行,尽管旅途充满坎坷,但猪猪侠与吉祥的真诚与勇敢却能真实地打动每一位观众。

除了能让孩子有所收获,对于家长来说,这部电影也有着更深广的意义影片直面亲子教育问题,比如家长是否尊重孩子并给予对方充足的自由空间,这是许多家长容易忽略的问题,大人们常常以自己的方式粗暴对待孩子,却忽略了应该使用孩子更容易接受的方式。通过一部优秀的电影让孩子成长,一定比单纯的说教来得更容易,这个夏天,带着孩子去电影院与猪猪侠一起玩耍、一起成长吧。

据悉,《猪猪侠·不可思议的世界》由广东咏声动漫股份有限公司、北京卓然影业有限公司出品,电影将于7月5日登陆全国院线。

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