虎牙独家直播林超泽生日会 “星盆友”成热捧宣发阵地

时间:2021-01-11 18:48:09阅读:2437
5月4日,香蕉娱乐旗下艺人TANGRAM成员林超泽在上海举办了专属生日会,傅菁、范丞丞、尤长靖纷纷在祝福短片中现身祝林超泽生日快乐,TANGRAM组合几乎全员到场,可谓是团魂爆棚。除了上百名粉丝抵达现

5月4日,香蕉娱乐旗下艺人TANGRAM成员林超泽在上海举办了专属生日会,傅菁、范丞丞、尤长靖纷纷在祝福短片中现身祝林超泽生日快乐,TANGRAM组合几乎全员到场,可谓是团魂爆棚。除了上百名粉丝抵达现场之外,更多的粉丝则选择通过全程独家直播生日会的直播平台——虎牙,参与到生日会中,可见明星直播新玩法现已备受娱乐圈青睐。

“明星+直播”新模式备受娱乐圈瞩目

本次生日会是为林超泽量身定做的,不仅准备了酷炫舞台,还有各种与舞蹈相关的游戏互动环节加持。在现场,林超泽与百余位粉丝一起庆祝生日的场面也是相当温馨。

作为此次生日会全程独家直播平台的虎牙,派出了二次元人气主播丸子担当探班情报员,通过主播的镜头大家可以抢先看到独家的幕后画面,丸子带着林超泽直接与弹幕粉丝打招呼,这让没有到达现场的观众,也能直接在平台上感受全程零距离的互动,参与互动还可赢取大奖,引来网友一致好评。

据了解,《Hi我的星盆友》是虎牙为用户提供的与明星近距离互动体验的直播新玩法,旨在通过直播的方式拉近明星与粉丝距离的同时,加强平台与明星的联动,共同创造更多优秀的娱乐内容。除了此次的林超泽生日会外,此前虎牙首期推出的《Hi我的星盆友》“WhiteSpace白色宇宙宇航局”白宇29岁生日会就曾一度引爆全网,直播当天有超过60万粉丝在线围观,节目独具创意的新玩法受到了无数网友的的好评和支持。

瞄准大众市场引流跨圈层内容新潮流

从虎牙直播过往的战略布局上来看,《Hi我的星盆友》收到明星的青睐绝非偶然,早在2016年就已经开始布局明星主播化战略,从“星秀”出发、逐步建立二次元、户外、美食、音乐等多个泛娱乐内容品类,锚定年轻个性的目标用户群,主打时尚、潮流的运营理念,以“定义年轻新态度”为口号,取得了行业瞩目的成绩。

在2018年虎牙娱乐继续地升级,开始探索“明星+直播”的新模式,从《偶像陪练团》、《偶像开黑夜》再到《Hi我的星盆友》,聚焦贯彻“娱乐+”概念,与用户更进一步,让直播内容与娱乐更近一步。这种新模式,一方面帮助明星与粉丝建立起了多元化的互动平台,进一步增强了用户粘性,另一方面打破了现有游戏用户圈层,为平台获取更多元化的用户创造了可能性,进一步扩大了市场。

现今,直播行业的竞争也从技术层面跨到了内容层面,可以说“得内容者得天下”,作为“游戏直播第一股“,虎牙直播在游戏直播和电竞赛事直播持续保持优势的前提下,虎牙在内容生态圈上的布局也越发明显。据了解,今年4月初虎牙直播宣布启动公开增发募资5.5亿美元,根据虎牙直播递交给SEC文件显示,此次融资融资所得资金部分将用于建设内容生态圈和扩充电竞合作伙伴,以进一步提高内容类型和质量。这样看来,这次的《Hi我的星盆友》未尝不是一次成功的尝试。

虎牙直播始终坚持以内容为王,逐步深化对精品PGC领域的内容探索,近两年的也致力于探索“明星+直播”等新模式上,成功的开拓更多明星与粉丝互动的新形式。虎牙直播正在以更大的体系全方位推动行业联动和跨界,强化用户转化与留存,“明星+直播”的模式也将成为虎牙在泛娱乐内容生态圈构建的重要一环,为直播创造更多的可能性,成为行业新的增长引擎。

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