《梦想的声音》第二季热播 爱奇艺缔造高品质音乐综艺内容

时间:2021-01-11 14:56:57阅读:1430
由浙江卫视倾力打造、爱奇艺全网独播的大型励志音乐竞技真人秀《梦想的声音》第二季,自10月27日强势回归以来,凭借全新节目模式传递品质音乐内涵,获得优异播放成绩的同时,更在业内人士和用户群体中收获了良好
  • 梦想的声音
  • 真人秀
  • 林俊杰 萧敬腾 张惠妹 Hebe 羽泉

由浙江卫视倾力打造、爱奇艺全网独播的大型励志音乐竞技真人秀《梦想的声音》第二季,自10月27日强势回归以来,凭借全新节目模式传递品质音乐内涵,获得优异播放成绩的同时,更在业内人士和用户群体中收获了良好的口碑,成为Q4当之无愧的热门音乐综艺。截至目前,《梦想的声音》第二季总播放量1.8亿,微博同名话题#梦想的声音#阅读量高达24.1亿,蝉联疯狂综艺季、综艺榜第一,总榜第三,同时荣登微博热搜及热门话题榜,另外,节目相关关键词#林俊杰 匆匆那年#、#林俊杰张靓颖#、 #林忆莲血腥爱情故事#等也登上微博实时热搜榜。作为爱奇艺平台Q4推出的高品质版权音乐综艺的代表,此番《梦想的声音》第二季的热播和超高口碑,再次证明了爱奇艺平台音乐内容的强大影响力。

近两年,音乐综艺一直是平台培育音乐IP的核心之一,如何在大环境下提升自身平台的音乐内容影响力,是各大视频平台值得深思的重要课题。作为行业最具影响力的视频平台,爱奇艺一直以来对音乐内容品质有着极高的追求,此次于爱奇艺平台独家上线的《梦想的声音》第二季首次尝试杜比全景声制作,在原有环绕声的基础上增强了包围感沉浸式的听觉体验,其在爱奇艺平台的率先播放,满足了视频平台用户对于声音极致体验的追求,同时节目彰显出的超高内视听品质,也使其成为爱奇艺头部音乐内容矩阵的有益补充。

事实上,爱奇艺一直坚持从用户需求出发,以高品质构建音乐内容矩阵,今年以来,爱奇艺相继输出了以年轻文化为切口的爆款网综《中国有嘻哈》,全网独播音乐综艺《歌手》、《中国新歌声》,以及“爱奇艺尖叫之夜”、“中国有嘻哈音乐会”为主的多场活动盛典,迎得超高口碑和行业高度肯定,为用户提供多元、新鲜音乐视听内容的同时,也实现了爱奇艺平台音乐内容影响力的有效释放。

一直以来,爱奇艺通过高品质多元化的音乐内容持续升级用户娱乐体验,此次,《梦想的声音》第二季作为爱奇艺Q4主推的音乐综艺所表现出的高品质,秉承了爱奇艺一以贯之的精品化内容战略。随着视频平台创新力的不断升级,爱奇艺将持续拓宽头部音乐内容矩阵,为用户提供更为优质、多元的娱乐内容,不断以高品质音乐内容打破同质化竞争壁垒,夯实平台音乐影响力的同时,也助推音乐试听产业的进一步升级。

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