张艺兴代言爱奇艺VIP会员 “快乐要尽兴”追剧没时差
时间:2021-01-11 18:22:26阅读:1880次来源:百家电影网
爱奇艺会员及海外业务群总裁杨向华现场宣布代言人
1月15日,爱奇艺青年励志综艺《青春有你》媒体看片会在北京举行,爱奇艺会员及海外业务群总裁杨向华、爱奇艺高级副总裁陈宏嘉以及众多媒体出席了此次活动。在看片活动现场,爱奇艺会员及海外业务群总裁杨向华公布了“青春制作人代表”张艺兴的新身份,正式宣布张艺兴为爱奇艺VIP会员代言人,并公布2019年爱奇艺VIP会员生活态度为“快乐要尽兴”,在未来爱奇艺将持续为VIP会员提供优质内容和快乐体验。
爱奇艺携手张艺兴开启国际化征程
爱奇艺于2018年3月29日正式在美国纳斯达克挂牌上市,为中国综合娱乐平台发展提供了巨大的想象空间。近年来,爱奇艺陆续将《中国有嘻哈》、《无证之罪》、《河神》等一批现象级超级网综、超级网剧成功输出到海外市场,频繁与众多国际化艺人合作。去年爱奇艺独播网剧《延禧攻略》发行覆盖至90多个国家和地区并登顶谷歌年度电视节目搜索榜单。爱奇艺在INS、推特、YouTube开通了“爱奇艺明星事业部”、“爱奇艺台湾站”等官方账号,注重娱乐内容的海外辐射,《青春有你》也建立了海外官方渠道出口,有意开启国际化征程。张艺兴去年通过专辑《梦不落雨林/NAMANANA》以新人身份在美国出道,正式进军北美市场。张艺兴一步步的提升自己的国际影响力,这与爱奇艺开拓海外市场完美契合。
张艺兴与爱奇艺的缘分从《老九门》二月红开始,今年张艺兴与爱奇艺的合作更加深度。张艺兴不仅在《青春有你》担任“青春制作人代表”,参与主演的爱奇艺超级网剧《黄金瞳》也即将与观众见面。在未来,张艺兴还有与爱奇艺合作的新剧集正在拍摄中。在爱奇艺会员及海外业务群总裁杨向华官宣张艺兴为爱奇艺VIP会员代言人后,杨向华说张艺兴的敬业和谦逊给他留下了深刻的印象。随后,现场播放了张艺兴入职VCR,同步展现了张艺兴与爱奇艺合作内容海报,期待张艺兴2019年的帅气舞台。
内容为王娱乐至上 爱奇艺VIP会员快乐要尽兴
此次爱奇艺携手张艺兴,向年轻用户、粉丝群体等输出优质内容和积极价值观,传递“快乐要尽兴”的新生活态度。在活动现场,爱奇艺高级副总裁陈宏嘉说希望“快乐要尽兴”能够向观众传递出爱奇艺VIP会员的标准,给观众一个期许,爱奇艺VIP会员能够为观众提供更有效率,更尽兴的快乐时间。为了最大化拉近了粉丝与明星的距离,爱奇艺VIP会员推出了多种花式互动玩法。扫描首次公布的代言人TVC中出现的二维码就有机会获得《青春有你》的录制门票。除此之外,爱奇艺VIP会员推出了张艺兴定制皮肤,拉动用户点赞代言人官宣微博解锁微博热搜、词包、爱奇艺开机、户外广告屏等资源。
在线下,爱奇艺与全国西餐领导品牌蓝蛙餐厅联合推出了“新春单人套餐”,与爱奇艺VIP会员共襄盛举。绝味鸭脖也将推出“快乐要尽兴”新年包装,还为爱奇艺VIP会员提供8.5折专属折扣。爱奇艺VIP会员持续推出吃喝玩乐的一站式服务,极致的品牌权益体验,让用户享受更多多元化的福利。
爱奇艺VIP会员除了优享杜比音效、蓝光画质等特权以外,还有独享追剧和抢先看的模式,让爱奇艺VIP会员可以第一时间看到最新鲜的内容,获得最畅快的追剧体验。注重用户需求和体验优先,结合会员权益,提出“快乐要尽兴”的爱奇艺VIP会员生活态度,从“快乐要尽兴”的生活态度,到多维度全方位的互动玩法,线上线下的全面联动,让爱奇艺VIP会员感受极致体验,把全网精彩都一网打尽。
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