爱奇艺整合娱乐产业链 以超级网综《偶像练习生》探索IP开发新路径
时间:2021-01-11 16:36:52 阅读:1686 次 来源:百家电影网
偶像练习生 更新至20180406期
状态:
更新至20180406期
类型: 真人 真人秀 偶像 音乐
主演: 张艺兴 王嘉尔 李荣浩 欧阳靖 周洁琼 程潇 蔡依林
年代: 2018 / 大陆 / 陈刚
导演: 陈刚
国家/地区: 大陆
语言/字幕: 国语
更新时间: 2022-07-06 09:17:25
详细介绍: 《偶像练习生》为爱奇艺2018年一季度重点推出的”超级网综“,节目类型为中国首档偶像男团竞演养成类真人秀,旨在从国内外各大经纪公司、练习生公司推…
3月22日,正在爱奇艺热播的中国首档偶像男团竞演养成类真人秀《偶像练习生 》播放量突破20亿,均集播放超2.2亿。节目自开播以来,长期以100分占据微博网综实时榜第1名,单日播放成绩持续盘踞骨朵网络影视、艺恩数据和Vlinkage网综播放量排行榜首位。截至目前,同名微博话题阅读量已达97.2亿,引发超6641.8万网友参与话题讨论,并产生超239个微博热词,成为2018年现象级超级网综。《偶像练习生》不断刷新全民对偶像的定义,实现流量、口碑的急速聚集与爆发,打破了中国偶像养成窠臼。而爱奇艺作为制播平台,围绕《偶像练习生》这一超级IP整合娱乐产业链各端,也为中国纯网综艺市场超级IP的开发探索了新路径。
爱奇艺充分发挥内容分发能力助推节目IP价值释放,除利用首页位置推荐、精彩预告、幕后花絮等常规手段外,还运用衍生节目《练习生的凌晨零点》《偶像有新番 》中创新、多变的节目形式,展现练习生“偶像裂变”的过程,最大限度满足用户全方位了解偶像的愿望。截止目前,两档节目播放量已累计达7903.9万。除此之外,爱奇艺运用泡泡社区聚拢年轻用户群,创新推出的“明星来电”、“给偶像练习生的信”等活动,不断增强平台、用户与偶像之间的情感互动,近日9位练习生更空降“明星来了”,为粉丝送上精彩福利。而与《爱奇艺早班机 》《音乐大抖腿 》《娱乐猛回头 》等平台站内精品内容的联动,不仅实现上位圈练习生影响力的迅速爆发,还释放出了爱奇艺超强的IP整合能力。
充分运用线上优势资源矩阵,爱奇艺实现年轻用户批量聚集,并逐渐形成以精品内容为核心的互动圈层。近日,爱奇艺漫画、爱奇艺文学分别上线的《偶像游戏》、同人小说《come and pick me!》,也引发用户追捧;爱奇艺商城也陆续上线“偶像养成计划”系列衍生品,多个商品版块满足各年龄层用户的购买需求。基于精品化内容生产的核心体系下,爱奇艺不断深化超级网综《偶像练习生》的IP开发,同时也在不断开创与衍生品联动服务的创新模式,力图为用户带来更多元娱乐服务。3月31日,爱奇艺还将举行《偶像练习生》VIP会员千人见面会,节目前20强选手将惊喜亮相并为粉丝奉上精彩表演,届时,参与活动的用户还将有机会获得选手同款卫衣、笔记本等多种周边礼品。
近年来,爱奇艺围绕IP上下游产业链,不断纵深布局,实现内容全生态建设。目前,超级网综《偶像练习生》在IP的深化开发上已取得显著成效。未来,爱奇艺将继续依托平台优势资源,孵化爆款超级网综,优化爱奇艺IP生态货币化能力,实现平台价值的有效提升。
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